Use cases
Customer Retention
Keep eligible customers active through renewals, approved upsells and consented reactivation.
What this department owns
A dormant customer list is not a campaign target — it is a consent question first. REVENZA Reactivate works from eligibility rules, consent records, frequency caps and opt-out handling, then continues the conversation only where it is welcome.
How REVENZA works with this department
- 1
Checks eligibility, consent, suppression and frequency before any outreach.
- 2
Uses only approved campaigns and approved offers.
- 3
Honours opt-out and quiet hours immediately.
- 4
Hands warm intent to Sales or to a human owner.
Autonomous where permitted. Human-controlled where required.
AI may act
- Contact eligible, consented customers
- Present an approved renewal or reactivation offer
- Record and act on an opt-out
Human approval required
- A new campaign, audience or offer
- Contacting a segment with unclear consent
- Any retention exception or goodwill gesture
Never permitted
- Contacting a suppressed or opted-out contact
- Exceeding the agreed frequency cap
- Inventing a loyalty benefit or expiry date
Industry examples
- Spa — Course-of-treatment customers who stopped halfway through a package.
- Tourism — Last-season travellers with a matching approved itinerary this season.
What to measure
- Eligible reach
- Share of a dormant list that is genuinely contactable under your consent rules.
- Reactivated conversations
- Contacts who replied and re-entered a commercial conversation.
- Opt-out rate
- Share of contacted customers who asked not to be contacted again.
Practical questions
- Can it message our whole old database?
- Only the part of it that is eligible under your consent and suppression rules. Contacts without a clear basis for contact stay untouched until you resolve them.
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